by Erica Pandey
As Axios has reported, companies are taking ever more daring positions on social and political issues because of intense pressure from the public and their own employees. At a time of rock bottom trust in institutions and leaders, corporations are among the very few remaining bastions of public confidence, says Edelman, the public relations firm.
The latest example is Salesforce, which has recently barred certain gun sellers from using its e-commerce software, per the Washington Post. It follows a trend of companies targeting guns:
- Amazon and eBay have both banned the sale of firearms on their platforms.
- Shopify has stopped providing its software to merchants who sell semi-automatic firearms and silencers, among other weapons.
- Walmart, the country’s biggest gun seller, has stopped selling the weapons to customers under 21. And Dick’s Sporting Goods has pulled all assault-style guns from its shelves.
Firms have waded into other debates, too: In an outcry over abortion rights, Hollywood studios are threatening to stop filming in Georgia. And two years ago, a backlash by PayPal, the NCAA, Bank of America and others forced North Carolina to repeal a “bathroom bill” that discriminated against transgender individuals.
“We are concerned by the rise of boardroom legislation by unelected corporate leaders,” says Lawrence Keane, SVP of public affairs for the National Shooting Sports Foundation. “It’s particularly troubling when the companies making the decisions have tons of market power.”
The big picture: While firms are well within their rights to take a stand, their actions take on new significance when unelected businesses have the same sort of power as government officials, says Luigi Zingales of the University of Chicago.
- In early 2018, Facebook and Google banned ads for cryptocurrency exchanges. That meant 60% of all online ads were off limits to cryptocurrency companies.
- The combined actions of Amazon, eBay, Shopify and, now, Salesforce, have effectively banned the online sale of certain guns.
The bottom line: Look for continued corporate activism, as socially minded employees and consumers show no sign of wavering in their insistence on their companies taking such positions.
- “It has a lot to do with the war for talent,” says Louis Hyman, a historian at Cornell. “In an age where the corporate talent is socially liberal, companies that do not take these positions are risking their key assets.”
- “It’s not really companies who are making this difference. It’s the consumers who support these companies,” says Heather Cox Richardson, a professor at Boston College.
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